Your Fees Need a Raise
Every day, your schedules are booked.
You and your staff are busy caring for furry patients from open to close.
Despite this, you’re struggling to stay profitable.
This is a scenario I see far too often with veterinarians I work with.
Your fees are too low.
You’re barely covering costs and have no room to grow or invest in your practice.
But you don’t even know where to start when it comes to raising fees, let alone how much you should charge.
Here are some places to start.
Benchmark Against Competitors: Take a closer look at what other veterinary practices in your area are charging. This not only provides a benchmark but also helps you gauge where your rates stand in the market.
Raise Fees Incrementally: Incremental adjustments can make a significant difference without overwhelming clients. Gradual increases allow clients to adjust and appreciate the enhanced services you offer.
Be Open and Honest When Raising Fees: Transparency is key to maintaining trust with your clients. Explain the reasons behind fee adjustments—whether it’s improved facilities, enhanced services, or rising operational costs.
I know you didn’t go into vet medicine for the money.
Without adequate fees, though, you’ll never be able to invest in that advanced medical equipment, hire additional staff, or expand your practice to offer specialized services.
Download my Guide to Incremental Fee Increases for a formula to follow and start the process of raising your fees.