Stop Sacrificing Care for “Fair“

You think you’re offering a fair deal.

You charge at cost for Max’s hypothyroidism meds instead of marking them up.

This is actually your practice’s weak spot.

I’ve seen it time and time again—practice owners undercharging because anything else makes them feel like a crook.

Here’s the reality: charging at cost is actually undercharging. 

At cost prices don't cover additional expenses such as…

  • Storage

  • Handling

  • Disposal

  • Staff time

And at cost definitely doesn’t account for the expertise of you and your staff that’s needed to administer meds and perform diagnostics.

Setting the right markup at a fair price isn't about overcharging. 

It's about keeping your practice sustainable and adequately compensating for the knowledge and service you provide.

Even small adjustments to your pricing strategy can make a significant difference in your profitability. 

Follow my guide to incrementally increasing your fees to make these adjustments.

 
Hendrik-Jan Francke