Numbers Sing a Different Song

New customers were flocking in.

Existing ones were staying loyal.

One of my clients had a million reasons to be excited about their thriving practice. 

She was even dreaming of expanding her practice by constructing a new facility for specialty services.

Then I did a fee analysis for them.

The numbers were singing a different song.

She wasn't accounting for extra costs like gauze, syringes, in exam fees. 

Or considering the time spent analyzing lab results—they were just charging the basic test cost. 

Despite all the growth, their margins were alarmingly tight. 

Their dream of expanding was still reachable with some adjustments.

I helped them make some thoughtful tweaks, such as adjusting exam fees to include extra expenses and increasing the markup on lab tests, with a plan to gradually raise it quarterly.

These were minor changes, not explosive price increases that sent pet parents fuming.

This not only improved their current profitability but also set the stage for the expansion they had been dreaming of. 

Profitability isn’t just about making ends meet—it’s about creating room to breathe and invest in future growth.

Take a closer look at your fees. 

Without knowing it, a simple adjustment could turn tight margins into new opportunities. 

Start with my Guide to Incremental Fee Increases. If your fee structure isn’t following my formula it’s a sign your profitability isn’t where it needs to be.