Practice Tactics You Need to Hold Your Own

Corporate vet medicine is moving in.

Mega practices with mega resources, promising full-service care, are luring clients away from you.

Which feels hard to compete with.

In reality, people still want a personalized experience when it comes to getting care for their pets.

They like seeing a doctor who knows their name and Fido’s name.

You can hold your own against mega practices.

To do that, though, you need to be a business owner as well as a doctor.

Being a business owner means thinking strategically about not just care but profitability.

One way I help vets improve their profitability is by implementing key performance indicators (KPIs).

Here are 2 KPIs to start with:

Pharmacy KPI

Pharmaceuticals and injectables are major components of the level of care you provide and your profit.

Ensuring you’re not losing money by overordering or underpricing is important to your profitability.

Inside Lab KPI

Running your own in-house lab to perform diagnostic tests gives you the advantage of delivering fast results to clients.

But if you have expended more money into equipment upkeep, training, and ensuring safety protocols than you are making, you aren’t running a profitable lab.

You can build the practice you’ve always dreamed of

You can build the people and pet-oriented practice you’ve always dreamed of and also be on the cutting edge of vet medicine.

You need to be diligent about improving not only your level of care, but the profitability of your practice.

I list 3 more KPIs in my Guide to Tracking Practice KPIs. Download the guide to start tracking the profitability of your practice.

 
Shirley Lockhart